{"id":3314,"date":"2023-06-23T14:30:49","date_gmt":"2023-06-23T12:30:49","guid":{"rendered":"https:\/\/ecolepolycom.ch\/?post_type=product&#038;p=3314"},"modified":"2023-06-28T14:12:22","modified_gmt":"2023-06-28T12:12:22","slug":"social-media-und-influencer-marketing-zertifikatslehrgang","status":"publish","type":"product","link":"http:\/\/old.sawi.com\/de\/produit\/social-media-und-influencer-marketing-zertifikatslehrgang\/","title":{"rendered":"Social Media und Influencer Marketing &#8211; Zertifikatslehrgang Z\u00fcrich"},"content":{"rendered":"<p>Bei der Behandlung von\u00a0Plattformen wie Facebook, Instagram, Twitter, TikTok etc. sowie unter dem Begriff &#8222;Kampagnen&#8220; behandeln wir intensiv Social-Media-Eins\u00e4tze im Rahmen von Unternehmens- und Marketingkommunikation. Dies mit Unterst\u00fctzung einzelner Social Media-Kan\u00e4le, ausgehend von einer definierten Kommunikationsstrategie,\u00a0im B2B- und B2C-Umfeld, als auch Social Media f\u00fcr NGO&#8217;s.<\/p>\n<p>Da Konsumenten den Influencern mehr Vertrauen entgegenbringen als irgendeinem Unternehmen oder irgendeiner Marke, ist diese Art der Werbung interessant f\u00fcr viele Marketing- und Kommunikationsspezialisten.<br \/>\nUm diese Form des Marketings zu verstehen, ist es wichtig, die Rolle und Position der Influencer zu begreifen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social Media ist aus der heutigen Welt nicht mehr wegzudenken. Durch Blogs, Social Commerce und soziale Netzwerke wie YouTube, Instagram oder TikTok k\u00f6nnen User und Kunden schnell und gezielt erreicht werden. Werden Sie zum Social Media-Profi, um selbst\u00e4ndig Social Media-Strategien und -Kampagnen zu konzipieren und umzusetzen.<\/p>\n","protected":false},"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"_price":"3150.00","_stock":null,"_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"_tec_slr_enabled":"","_tec_slr_layout":""},"product_brand":[],"product_cat":[161,187,160,192],"product_tag":[],"class_list":["post-3314","product","type-product","status-publish","product_cat-digital-academy-de","product_cat-ausbildung-abschluss-sawi","product_cat-bildungsangebot","product_cat-marketing","first","instock","taxable","shipping-taxable","purchasable","product-type-simple"],"acf":[],"_links":{"self":[{"href":"http:\/\/old.sawi.com\/de\/wp-json\/wp\/v2\/product\/3314","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/old.sawi.com\/de\/wp-json\/wp\/v2\/product"}],"about":[{"href":"http:\/\/old.sawi.com\/de\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"http:\/\/old.sawi.com\/de\/wp-json\/wp\/v2\/comments?post=3314"}],"wp:attachment":[{"href":"http:\/\/old.sawi.com\/de\/wp-json\/wp\/v2\/media?parent=3314"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"http:\/\/old.sawi.com\/de\/wp-json\/wp\/v2\/product_brand?post=3314"},{"taxonomy":"product_cat","embeddable":true,"href":"http:\/\/old.sawi.com\/de\/wp-json\/wp\/v2\/product_cat?post=3314"},{"taxonomy":"product_tag","embeddable":true,"href":"http:\/\/old.sawi.com\/de\/wp-json\/wp\/v2\/product_tag?post=3314"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}